SINCE 1990










Highly covetable shoes are the heart and soul of Jimmy Choo. In the early ’90s, Choo was a bespoke shoemaker in the East End of London, adored by those in the know, jet-setters and Princess Diana, among various other high-profile clients.


In 1996 Choo joined forces with his niece Sandra Choi, and together they launched a label that has grown into an international luxury footwear brand that produces shoes for any and every occasion. Whether you’re an urban trendsetter or have a more classically ladylike look, you’re guaranteed to find the perfect Jimmy Choos – and we can promise you an equally sterling selection of bags.


All Choo shoes are hand-made, his perfectionist craftsmanship is displayed in their simple details. They are never overtly fashionable yet are equal in elegance to the designer clothes they are usually worn with. His style is elegant, feminine, maybe sexy. They were favoured by the Princess of Wales, who would buy one style in several colours for evening wear and to coordinate with her day suits. Choo favors crystalline colors, aqua, fuchsia, and bright orange and applies them to luxury fabrics like silk satin and shantung. Python and fish skin are some of his favorite materials because of the way they accept dye, and mink and feathers grace some of his styles. He has used a wide variety of stones, from Swarovski crystals to natural crystals for their healing power. His stiletto heels have been described as "dainty and deadly." Choo's philosophy is that shoes can be both beautiful and comfortable, and his devotees prove the point by their nearly fanatical devotion to his footwear.

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